Rich kids are taking over Instagram.

The “Rich Kids of X” brand has inspired TV shows, books, and lifestyle websites showcasing how young people around the world enjoy their opulent wealth.

There are also Instagram accounts for specific cities and countries that solicit submissions from resident rich kids around the world, from Switzerland to Hong Kong.

Instagram’s Rich Kids of Dubai features those living in luxury in a city already known for its opulence.

From unlimited shopping sprees in the world’s largest mall to decadent desserts served on the rooftop of one of the city’s many skyscrapers, here’s how the rich kids of Dubai are living the “Dubai dream.”